DfT Award: Das Advisory Board | Coaching

Letzte Woche war Leandro Cano zurück in Berlin, um Silke Geib von ABOUT:FASHION zu treffen, die Teil des Advisory Boards ist. Sie sprachen über die nächsten Schritte in der Modebranche für den Designer und Leandro verließ Deutschland mit den Taschen voller Ratschläge und nützlicher Tipps!

Seitdem er den Nachwuchsaward “Designer for Tomorrow by Peek & Cloppenburg Düsseldorf” gewonnen hat, wurde der aufstrebende, spanische Designer mit einem nachhaltigen, individuellen Förderprogramm unterstützt. Gleich nach der Awardshow im Juli wurde ein Atelier in Sevilla für ihn eingerichtet. Im September besuchte er den Schirmherren Marc Jacobs und dessen Team in New York, um einen Einblick in die Vorbereitungen der Mercedes-Benz Fashion Week in New York zu bekommen. Im Oktober begab er sich auf Inspirationsreise zu der Stoffmesse Première Vision nach Paris. Anfang Januar kehrte er zurück nach Paris, um das Atelier des Schirmherren in der französischen Hauptstadt zu besuchen und schließlich am 15. Januar – als Highlight des Förderprogramms – präsentierte er seine erste eigene Fashionshow auf der Mercedes-Benz Fashion Week Berlin. Um die neuen Kollektion produzieren zu können, wurde der Designer mit Stoffen und Materialsponsoren für seine neuen Kreationen unterstützt. Der DfT hat Leandro Cano in den letzten Monaten stets begleitet und auf seinem Weg in die Modebranche unterstützt. Jetzt ist er bereit für die nächste Stufe: die Karriere als Modedesigner weiterhin verfolgen.

Sustainable support. This is what the “Designer for Tomorrow” award wants to offer its winners. Therefore, in 2012, the Advisory Board was created. To be concrete: Also after the sponsorship program, Leandro may take advantage of individual coaching and consultancy in the fields of art & design, brand building & networking, finance & strategy, law, marketing, public relations, production as well as sales.

Already during the preparation to his first solo show, Leandro worked together with Silk Relations: The Berlin-based PR- and event agency supported P&C with events like a Blogger-Brunch hosting Marc Jacobs and the five finalists, media cooperation with edgy magazines as well as addressing the Spanish fashion press. The meeting with Silk Relations dealt with the different platforms of social media and how to present yourself professionally especially as a designer. Now, the up-and-coming talent came to Berlin to prepare his probable next step as a designer: Applying! He may work for a fashion designer or for an established fashion house. Or he may work on his own – whatever he is about to do, he needs to present his work in a professional way. Leandro has the talent. And the has the material. Silke Geib of ABOUT:FASHION, who already worked with different international design teams such as Maison Martin Margiela or Viktor & Rolf,  showed him how to present it in the right way. During the day, Leandro Cano got expert coaching on job interviews, salaries as well as the successful collaboration with a headhunting agency. And of course, he got useful advices on the perfect application including an extremely good and highly professional portfolio. Leandro has been well prepared: He brought his look book, pictures of the collections as well as details of it, samples of materials, mood boards, sketches and a lot more that represents his design. Together with Silke Geib, he put it in the right form of presentation. But is he going to apply in Germany? Or in Spain? Or even in Paris? After the coaching, he definitely knows how to apply in the different countries.

What will be Leandro Cano’s next step? Stay curious and be the first to know!

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